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University museums and collections present both challenges and opportunities for their parentinstitutions. The identification and recognition of objects and collections of material ‘heritage’ proves difficult to universities, due to their collections’ formation and ongoing utilization. Although each university possesses a history of varied length and significance, the rich heritage collections universities keep remain undefined and largely unknown. This article addresses new and changing roles for university museums and collections, focusing on the definition and role of heritage in the university. What purpose does an institutional collection of academic heritage serve beyond preserving or representing the history of a university? By utilizing these once undefined and underappreciated collections, universities can use the heritage objects and material culture representative of their academic history and traditions as institutional promotion to potential students, staff, and funding bodies.
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