Articlediamond2020

Factors affecting the choice of buying Korean cosmetics

Tuan Anh Le · Nhi Van Vo · Tram N.T. Huyen

15 citations0/0 files storedManagement Science Letters

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Perception and Purchasing Behavior Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

The purpose of this study is to evaluate the factors that influence students' choice of buying Korean skincare products in Da Nang city.Through the use of appropriate research methods, the authors have found that there are 5 factors affecting the choice of buying skincare cosmetics in descending order: Price; Advertising-promotion; Product; Brand products and ultimately psychology.Through this result, Korean cosmetics manufacturers and businesses will have a way to reach students who are residing in Da Nang, where there are a number of universities to increase profits.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 15 citations exist upstream.

Cited by

2023Dampak Gender pada Pembelian Produk Perawatan Wajah di Negara Beriklim Tropis 2022Factors Influencing Purchase Intention of Korean Skincare Products: Malaysian Gen-Y Females

Imported from OpenAlex (CC0) — nothing here is generated.