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Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace
16 references·1 citing·55 second hop
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(1994)Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior. (1998)A social influence model of consumer participation in network- and small-group-based virtual communities (2004)The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift. (2007)Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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References

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  • 2016Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads329 cited
  • 2014Keeping your audience: Presenting a visitor engagement scale

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302 cited
  • 1999Leisure Involvement Revisited: Drive Properties and Paradoxes276 cited
  • 2017Role of motivations for luxury cruise traveling, satisfaction, and involvement in building traveler loyalty263 cited
  • Cited by

    • 2024Green Messaging in the Fast-Food Industry: The Role of Responsibility, Obligation, and Values in Driving Eco-Conscious Behavior7 cited