Examining Employees’ Reward Preference and Its Association with Motivation to Work: A Case of Ethio-Telecom (Adama Branch)

Abstract

Today most of the organizations would like to observe their employees feel motivated and ready to work hard, but they do not understand what truly motivates their employees at the work place. Reward is one of the motivational factors that help management to motivate and retain experienced workforce in an organization. But, there is a controversy among scholars concerned reward type that employees prefer to be motivated for their work. Therefore, the purpose of this study is to examine employees’ reward preference in relation with motivation-A case of Ethio-Telecom (Adama branch). This study used descriptive research design with quantitative analysis and the study also used simple random sampling technique to draw a sample of 110 respondents from target population of 150 and the response rate of the study was more than 78%. 5 points Likert scale questionnaire was used to collect primary data from the respondents. Cronbach’s alpha test was run to measure the internal consistency and the reliability of the questionnaire. This study used only primary data & the data analysis was done with the aid of statistical package for social science (SPSS) version 16.0. In order to test the strength of the relationship & variance between each predictor the analysis was subjected to T-test and Chi-square test. The findings of the study show that absence of statistically significant difference among employees’ reward preference based on their demographic characteristics except their age. Therefore, this study recommends that the management should provide both monetary and non-monetary rewards for its employees in order to motivate them for better performance. Finally, the study suggests that similar studies at others public institutions with a larger sample size should be undertaken & seems appropriate to generalize this study. Keywords: Non-monetary rewards, Monetary rewards and Motivation. DOI: 10.7176/EJBM/12-13-02 Publication date: May 31 st 2020

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