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Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning
16 references·6 citing·40 second hop
Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta)Positioning (2020)Finding the Sweet Spot between Ethics and…How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)How to SHIFT Consumer Behavio…Constructing grounded theory (2014)Constructing grounded theoryA Positive Theory of Social Entrepreneurship (2012)A Positive Theory of Social E…Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Consumer attitude and purchas…Organizational responses to environmental demands: opening the black box (2008)Organizational responses to e…Theory Building From Cases: Opportunities And Challenges (2007)Theory Building From Cases: O…Persuasion With Case Studies (2007)Persuasion With Case StudiesMethodological fit in management field research (2007)Methodological fit in managem…Memoing in qualitative research (2007)Memoing in qualitative resear…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Five Misunderstandings About Case-Study Research (2004)Five Misunderstandings About …Understanding and Evaluating Qualitative Research (2002)Understanding and Evaluating …Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Enviropreneurial Marketing St…Green and competitive: ending the stalemate (1995)Green and competitive: ending…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…The Role of Environmental Concerns and Self-Expression in Ethical Fashion Consumption: A Mediated Model of Consumer Values (2025)The Role of Environmental Con…Strategic marketing of sustainable fashion: Exploring approaches and contradictions in the positioning of fashion rental (2024)Strategic marketing of sustai…Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion (2024)Fashionable Ethics: Exploring…Practice of sustainable fashion design considering customer emotions and personal tastes (2022)Practice of sustainable fashi…Overcoming Growth Challenges of Sustainable Ventures in the Fashion Industry: A Multinational Exploration (2022)Overcoming Growth Challenges …Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context (2021)Impact of ethical certificati…The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

  • 1990Qualitative evaluation and research methods24,203 cited
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  • 2007Theory Building From Cases: Opportunities And Challenges16,654 cited
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  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
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  • 2011

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Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern
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Cited by

  • 2021Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context34 cited
  • 2022Overcoming Growth Challenges of Sustainable Ventures in the Fashion Industry: A Multinational Exploration30 cited
  • 2024Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion25 cited
  • 2025The Role of Environmental Concerns and Self-Expression in Ethical Fashion Consumption: A Mediated Model of Consumer Values20 cited
  • 2022Practice of sustainable fashion design considering customer emotions and personal tastes15 cited
  • 2024Strategic marketing of sustainable fashion: Exploring approaches and contradictions in the positioning of fashion rental9 cited