Cultural approach to CDA (CCDA)

Abstract

This chapter focuses on the connection between culture and discourse, an area of Critical Discourse Analysis (CDA) that has been under-emphasized in research so far. It focuses on the Cultural Approach to Critical Discourse Analysis (CCDA) which aims at exposing and examining the ways in which cultural codes are embedded in discourse, and contribute to the reproduction of abuses of power. The chapter provides the critical scholar with a practical toolbox for discourse/culture analysis. It demonstrates how the two mega-narratives, the Normalization Narrative and the Estrangement Narrative, served for the cultural construction of 'war' and 'peace' in Israeli discourse by assisting in the 'normalization' of war and the 'estrangement' of peace. The chapter provides scholars with practical tools for the application of CCDA, focusing in particular on Critical Narrative Analysis and 'Normalization strategies' vs. 'Estrangement strategies.' It aims to emphasize another dimension of CDA, the cultural dimension, in order to lend more weight to CDA as a multidisciplinary approach.

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