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Abstract Journalists do not write articles. They write stories. A story has structure, direction, point, viewpoint. An article may lack these. Stories come in many kinds and are known in all cultures of the world. They include fairy tales, fables, parables, gospels, legends, epics and sagas. Stories are embedded in all sorts of language use, from face-to-face conversation to public addresses. The role of the storyteller is a significant one both in language behaviour and in society at large. Much of humanity’s most important experience has been embodied in stories.
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