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Apple’s Tale: The Engagement and Sense-Making of Apple’s Story-Based Advertisements
8 references·5 citing·42 second hop
Apple’s Tale: The Engagement and Sense-Making of Apple’s Story-Based Advertisements (2020)Apple’s Tale: The Engagement and Sense-Ma…Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads (2018)Do ads that tell a story alwa…“Once upon a brand”: Storytelling practices by Spanish brands (2016)“Once upon a brand”: Storytel…Qualitative Text Analysis: A Guide to Methods, Practice & Using Software (2014)Qualitative Text Analysis: A …Qualitative Research: An Introduction to Methods and Designs (2012)Qualitative Research: An Intr…Storytelling (2010)StorytellingEncyclopedia of Communication Theory (2009)Encyclopedia of Communication…The Narrative Paradigm: In the Beginning (1985)The Narrative Paradigm: In th…The narrative paradigm: An elaboration (1985)The narrative paradigm: An el…Storytelling alchemy in marketing: unveiling future research directions with ADO TCM framework (2024)Storytelling alchemy in marke…Mapping Research Trend of Storynomics (2023)Mapping Research Trend of Sto…Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising (2021)Predicting the Relationships …ÖZEL GÜN REKLAMLARINDA HİKÂYE ANLATICILIĞI (2021)ÖZEL GÜN REKLAMLARINDA HİKÂYE…Accountingisation and the narrative (re)turn of business model information in corporate reporting (2021)Accountingisation and the nar…The Presentation of Self in Everyday Life. (1956)Discipline and Punish: The Birth of the Prison (1978)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Fools Rush in? The Institutional Context of Industry Creation (1994)Legitimating first: organizing activities and the survival of new ventures (2003)Fools Rush in? The Institutional Context of Industry Creation* (2007)A Rhetoric of Motives (1951)Homo Ludens: A Study of the Play-Element in Culture. (1951)The Turning Point: Science, Society and the Rising Culture (1982)Telling Stories About Global Climate Change (1999)What do business models do? (2009)Toward Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems1 (2017)In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion (2003)The Seven Basic Plots: Why We Tell Stories (2004)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)Brand authenticity leads to perceived value and brand trust (2019)Echoing the golden legends: storytelling archetypes and their impact on brand perceived value (2020)Mining the text of online consumer reviews to analyze brand image and brand positioning (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)A study of the effects of programmatic advertising on users' concerns about privacy overtime (2018)How stories generate consumer engagement: An exploratory study (2019)Narrative transportation: A systematic literature review and future research agenda (2024)Advances in Consumer Research (2025)The role of transportation in the persuasiveness of public narratives. (2000)Branded virtual worlds in fashion gaming: Examining the role of brand narratives and social presence in consumer engagement (2024)Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram (2025)The partial least squares approach for structural equation modeling. (1998)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Social engagement and cross-cultural adaptation: An examination of direct- and mediated interpersonal communication activities of educated non-natives in the United States (2012)Literasi Digital, Sebuah Tantangan Baru Dalam Literasi Media (2018)Perubahan Perilaku Komunikasi Generasi Milenial dan Generasi Z di Era Digital (2021)Core Skills for Effective Science Communication: A Teaching Resource for Undergraduate Science Education (2015)Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement (2018)The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric (2020)On auto-ethnography (2014)Culturally Responsive Evaluation (2015)Social Identity Map: A Reflexivity Tool for Practicing Explicit Positionality in Critical Qualitative Research (2019)30 Essential Skills for the Qualitative Researcher (2015)Populism and social media: how politicians spread a fragmented ideology (2016)Application of four-dimension criteria to assess rigour of qualitative research in emergency medicine (2018)
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References

  • 2014Qualitative Text Analysis: A Guide to Methods, Practice & Using Software1,408 cited
  • 2009Encyclopedia of Communication Theory745 cited
  • 2012Qualitative Research: An Introduction to Methods and Designs609 cited
  • 1985The narrative paradigm: An elaboration550 cited
  • 1985The Narrative Paradigm: In the Beginning393 cited
  • 2018Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads154 cited
  • 2010Storytelling120 cited
  • 2016“Once upon a brand”: Storytelling practices by Spanish brands112 cited

Cited by

  • 2021Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising43 cited
  • 2021Accountingisation and the narrative (re)turn of business model information in corporate reporting17 cited
  • 2024Storytelling alchemy in marketing: unveiling future research directions with ADO TCM framework12 cited
  • 2023Mapping Research Trend of Storynomics1 cited
  • 2021ÖZEL GÜN REKLAMLARINDA HİKÂYE ANLATICILIĞI1 cited

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