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Image congruity as a tool for traveler retention: a comparative analysis on South Korean full-service and low-cost airlines
16 references·2 citing·39 second hop
Image congruity as a tool for traveler retention: a comparative analysis on South Korean full-service and low-cost airlines (2020)Image congruity as a tool for traveler re…Advances in Consumer Research (2025)Advances in Consumer ResearchPrinciples and Practice of Structural Equation Modeling (2012)Principles and Practice of St…Brand Love (2011)Brand LoveSatisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…The Sage Handbook of Qualitative Research[1] (2006)The Sage Handbook of Qualitat…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour (2001)The role of desires and antic…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Multivariate Data Analysis (2000)Multivariate Data AnalysisBook Review: The Psychology of Attitudes (1997)Book Review: The Psychology o…Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)Assessing the Predictive Vali…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The theory of planned behavior (1991)The theory of planned behaviorA triangular theory of love. (1986)A triangular theory of love.Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Impacts of low-cost carriers’ development in the Asia-Pacific region on tourism, economic development and social wellbeing: a systematic review (2024)Impacts of low-cost carriers’…The Antecedents and Consequences of Rapport between Customers and Salespersons in the Tourism Industry (2021)The Antecedents and Consequen…Qualitative Analysis for Social Scientists (1987)Narrating Survival and Change in Guatemala and South Africa: The Politics of Representation and a Liberatory Community Psychology (2003)The qualitative research interview (2006)Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1991The theory of planned behavior105,156 cited
  • 2012Principles and Practice of Structural Equation Modeling39,065 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 2025Advances in Consumer Research13,486 cited
  • 1997Book Review: The Psychology of Attitudes7,173 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,044 cited
  • 2006The Sage Handbook of Qualitative Research[1]5,866 cited
  • 2000Multivariate Data Analysis3,597 cited
  • 1986A triangular theory of love.2,914 cited
  • 2006Some antecedents and outcomes of brand love2,396 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,902 cited
  • 2001The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour1,887 cited
  • 2011Brand Love1,678 cited
  • 1997

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Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
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Cited by

  • 2021The Antecedents and Consequences of Rapport between Customers and Salespersons in the Tourism Industry16 cited
  • 2024Impacts of low-cost carriers’ development in the Asia-Pacific region on tourism, economic development and social wellbeing: a systematic review8 cited