Tourism as an instrument of peace - is cross-cultural preparation the answer? rationale and methodology.

Barbara Diane Steffen

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Hospitality and Tourism Education Diverse Aspects of Tourism Research International Student and Expatriate Challenges

Abstract

Communication and work with members of other cultures is essential, especially in the tourist industry. Individuals have their own customs, values, and traditions and it is difficult to overcome them to see the importance of other cultures. This judgmental view is the root of difficulties in relating on equal terms with people of another culture. Cross-cultural awareness and communication skills are useful in helping to overcome cultural differences and to develop tourism as an instrument of education and peace.

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1984Communicating With Strangers : An Approach to Intercultural Communication 1996Intercultural Interactions: A Practical Guide 1981Cross-cultural encounters: Face-to-face interaction 1971The culture assimilator: An approach to cross-cultural training.1983Basic Training Design: Approaches to Intercultural Training 1989Assessing the impact of a culture-general assimilator 1979Mechanisms of intercultural interaction.

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