The circular economy (CE) can drive sustainability. For companies to select and implement circularity strategies, they need to evaluate and compare the performance of these strategies both in terms of progress towards CE but also based on their feasibility and business outcomes. However, evaluation methods for circularity strategies at the product level are lacking. Therefore, this research proposes a multi-criteria evaluation method of circularity strategies at the product level which can be used by business decision-makers to evaluate and compare the initial business of the company, transformative and future circularity strategies. This multi-criteria evaluation method aims to assist business decision-makers to identify a preferred strategy by linking together a wide variety of criteria, i.e., environmental, economic, social, legislative, technical, and business, as well as by proposing relevant indicators that take into consideration, where possible, the life cycle perspective. It also allows for flexibility so that criteria, sub-criteria, and weighing factors can be altered by the business decision-makers to fit the needs of their specific case or product. Two illustrative examples based on case companies are presented to verify and illustrate the proposed method.
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