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Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach

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2014

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Marka kişiliği çerçevesinde arketip yaklaşımı yoluyla reklamlarda hikaye anlatımı

2 cited

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2023Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning11 cited
2024Building brand identity in b2b markets: Co-creation of content with suppliers via storytelling8 cited
2021Luxury Values Perceptions in Chinese and English: Deviation from National Cultures8 cited
2025Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram2 cited