How will web and social media usage affect the future of museums? Case Study: The Museum of Islamic Art in Cairo

Hamida Mohamed · Moataz Ahmed Marie

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Museums and Cultural Heritage Digital Marketing and Social Media Web and Library Services

Abstract

Museums worldwide are starting to explore the potentials of web and social media as new channels for marketing, communication and collaboration with their target audiences. The overall objective of this study is to describe the current usage of web and social media by the Museum of Islamic Art in Cairo. The study adopted a mixed research design that integrates both quantitative and qualitative approaches. First, (15) semi-structured interviews were conducted with the museum staff members. Second, an exploratory survey was administered to (140) participants that addressed questions about the overall assessment of the website design. The main findings indicated that museum staff was actively implementing a high advanced, innovative technological strategy. Besides, the results of the survey showed that participants were partially satisfied with the current design of the museum's website. Based on the previous findings, the researchers recommended strategies for museums' managers that could guide them to introduce new technologies.

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2009Users of the world, unite! The challenges and opportunities of Social Media 2004Case Study Research 2011Service marketing : people, technology, strategy 2008Participatory Communication with Social Media 2011Enacting engagement online: framing social media use for the museum 2007Museum Websites and Museum Visitors: Before and After the Museum Visit 2013Instagram at the museum 2012Current social media uses and evaluations in American museums

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2022Would the employment of advanced technology and online presence help museums in the Middle East achieve their organizational goals?

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