Insta-Grated Plastic Surgery Residencies: 2020 Update

Christian Chartier · Akash A. Chandawarkar · Daniel J. Gould · W. Grant Stevens

43 citations0/0 files storedAesthetic Surgery Journal

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Social Media in Health Education Innovations in Medical Education Impact of Technology on Adolescents

Abstract

BACKGROUND: Recent evidence shows accelerating worldwide adoption of social media and suggests a commensurate increase in social media use by integrated plastic surgery residency programs in the United States. Programs nationwide are now making strides to include a longitudinal social media component in their plastic surgery curriculum. OBJECTIVES: The aim of this study was to investigate the use of Instagram by plastic surgery residency programs and to describe trends in adoption, volume, and content. METHODS: Current active Instagram accounts affiliated to integrated plastic surgery residency programs were surveyed to identify date of first post, number of posts, number of followers, number of followings, engagement rate, most-liked posts, and content of posts. All data were collected on May 12, 2020. RESULTS: Sixty-nine out of 81 (85.2%) integrated plastic surgery residency programs had Instagram accounts, totaling 5,544 posts. This represents an absolute increase in program accounts of 392% since 2018. The 100 most-liked posts were categorized as: promotion of the program/individual (46), resident life (32), promotion of plastic surgery (14), and education (8). CONCLUSIONS: Instagram use by plastic surgery residency programs has drastically increased since it was first evaluated in 2018. This trend will continue as we reach near saturation of residency programs with accounts. We remain steadfast in our belief that the advantages of social media use by plastic surgeons and trainees are far outweighed by the potential community-wide impacts of violations of good social media practice on peers, patients, and the general public.

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References

2017Plastic Surgery-Related Hashtag Utilization on Instagram: Implications for Education and Marketing 2011Social media and the medical profession 2018Insta-grated Plastic Surgery Residencies: The Rise of Social Media Use by Trainees and Responsible Guidelines for Use 2017A Primer on Social Media for Plastic Surgeons: What Do I Need to Know About Social Media and How Can It Help My Practice?2016Emerging trends in social media and plastic surgery 2019Are We Witnessing a Paradigm Shift?: A Systematic Review of Social Media in Residency 2014A cross-sectional study of the presence of United Kingdom (UK) plastic surgeons on social media 2016How Social Are We? A Cross-Sectional Study of the Website Presence and Social Media Activity of Canadian Plastic Surgeons

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