The use of Twitter by state leaders and its impact on the public during the COVID-19 pandemic

Michael Haman

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Communication and COVID-19 Impact Public Relations and Crisis Communication Social Media and Politics

Abstract

The article examines how many leaders used Twitter during the COVID-19 pandemic, in what way, and the impact they had on the public. In the context of Twitter, the impact on the public refers to the growth in followers as it signifies the increased interest of the public about information. 50,872 tweets were collected from 143 state leaders and an original dataset was created containing information on the growth of followers. Ordinary least squares regression models were used for the analysis. It was found that 64.8% of UN member states had a leader that tweeted about COVID-19. Furthermore, a significant increase in the number of followers during the pandemic compared to months prior was noted. Since March, the pandemic has been a dominant topic on Twitter. During the COVID-19 pandemic, the highest percentage increase in gaining Twitter followers was experienced by politicians who frequently tweeted and those who had a lower ratio of the number of followers to internet users. The research implies that citizens are interested in being informed about emergencies through social networks, and government officials should use them.

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References

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