Enterprise Social Media in Workplace: Innovative Use Cases in China

Abstract

Recent years have witnessed great progress in the adoption and use of emerging information technologies (ITs) in China. The growing popularity of enterprise social media (ESM) in Chinese enterprises and the resulted innovation practices offer a great opportunity to unearth and explicate related theories and assumptions. In this article, we employ the organizational information processing theory (OIPT) to study the innovative use cases of ESM in China and explore their possible contributing factors through a multicase-analysis approach. Specifically, we collect the data about the organizations using DingTalk in China as well as those using Workplace in other countries. After classifying generic use cases into two categories (basic and application), we apply this proposed classification scheme to analyze our collected case data. We identify and investigate the innovative use cases of ESM in the Chinese workplace and discuss the possible factors contributing to such innovations in Chinese enterprises. Our research makes significant contributions to the literature by studying the innovative use cases in the ESM context. In addition, our study provides valuable insights for practitioners to learn how to effectively design and implement ESM.

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