Bollywood: Cross Pollination between Film Costumes and Fashion

Abstract

Bollywood is at once inspired by the fashion industry in India both thematically and professionally, and simultaneously inspires the fashion industry. This cross pollination between two industries means artists can cross into parallel artistic careers easily and draw from connections in one industry into the other. Economically this allows for both of these businesses to sustain each other at some level. This close relationship between the fashion and film world is a unique feature in India. The authors, costume designers by practice, draw from their ethnographic research on both Bollywood costume design and Indian fashion to shed light on this close relationship.

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