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The purpose of this study was to examine the attitude of middle and high school students toward hanbok, focusing on the image of hanbok, the types of choices of traditional hanbok, and the route to access hanbok.BR The results of the study are as follow:BR First, middle and high school students responded positively to the image of hanbok. But questions regarding comfort, stuffiness, and practical images were received negatively by students. Through factor analysis, three image factors were extracted: elegant image, rustic image, and colorful image. The image factors of hanbok differed significantly depending on gender and grade.BR Second, middle and high school students chose hanbok, which is close to the traditional hanbok, from the 18th century, 19th century, and 20th century hanbok. Also, 66.7% of respondents said that hanbok in the 20th century was more like the traditional hanbok. In particular, 78.5% of female respondents chose hanbok as their traditional hanbok in the 20th century. The choice of traditional hanbok differed significantly depending on gender and grade.BR Third, as a result of checking the route to access hanbok, more than 10% of respondents chose experience, textbooks, traditional villages, mass media, and SNS. Differences between gender and grade were partially significant.
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