Halkla İlişkiler Perspektifiyle Yapay Zekâ (A.I.)

Abstract

In his book, Technopoly, the famous theorist Neil Postman warns people that technological change does not mean adding a unit to a whole or subtracting a unit from the total.According to Postman, "change" may changes the whole.According to Postman, the ecology of technological tools works in this way.A new technology does not add or remove anything; it actually changes everything completely.One of the most talked about inventions of the 21st century is "Artificial Intelligence (A.I.)" technology.Artificial Intelligence (A.I.), a technology created to enable robots created by the computer system to think and act like a human, evolves by imitating human beings.Artificial Intelligence (A.I.) system works with "voice recognition and understanding, image processing, natural language processing and understanding" features; It is used in many different areas such as washing and dishwashing machines, laptop computers, unmanned aerial vehicles, navigation, acceleration of drug design, agreement with people who do not know the language, and even personal assistance.Artificial Intelligence (A.I.), which has begun to change each industry gradually, is also in the process of transforming the field of public relations.In this study, with the literature scanning method following questions tried to answered: "How can Artificial Intelligence (A.I.) relieve the burden of public relations experts?", "can Artificial Intelligence (A.I.) do ordinary and time consuming tasks on behalf of experts?", "should experts fear automation and Artificial Intelligence (A.I.)?" etc.The importance of the study is to consider the concept and practices of Artificial Intelligence (A.I.) with plus and minus aspects, to evaluate this process with the principles of public relations and to interpret it from the perspective of public relations.In addition, the purpose of the study examines how Artificial Intelligence (A.I.) how can guide the field of application and draw a road map during the change process.

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