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Does personality congruence explain luxury brand attachment? The results of an international research study
16 references·16 citing·41 second hopsampled
Does personality congruence explain luxury brand attachment? The results of an international research study (2020)Does personality congruence explain luxur…The Theory of the Leisure Class (2009)The Theory of the Leisure Cla…Handbook of Personality: Theory and Research (2008)Handbook of Personality: Theo…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…A very brief measure of the Big-Five personality domains (2003)A very brief measure of the B…Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)The Big Five Trait taxonomy: …Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Personality trait structure as a human universal. (1997)Personality trait structure a…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…The development of markers for the Big-Five factor structure. (1992)The development of markers fo…Possessions and the Extended Self (1988)Possessions and the Extended …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Essentials of Behavioral Research: Methods and Data Analysis (1984)Essentials of Behavioral Rese…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands (2024)Using Augmented Reality to St…Examining the Impact of Sensory Brand Experience on Brand Loyalty (2024)Examining the Impact of Senso…Assessing the predictive validity of brand-sustainability-self-congruence on consumer behavior and subjective well-being (2024)Assessing the predictive vali…Influences of persona self on luxury brand attachment in the Metaverse context (2023)Influences of persona self on…How Social Media Live Streams Affect Online Buyers: A Uses and Gratifications Perspective (2023)How Social Media Live Streams…How Big Five Personality Traits affect Information and Communication Technology Use: A Meta-Analysis (2023)How Big Five Personality Trai…Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda (2023)Five decades of self‐congruit…The experience of luxury craftsmanship – a strategic asset for luxury experience management (2022)The experience of luxury craf…Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty? (2022)Idol Worship: How Does It Inf…Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands (2022)Exploring the role of brand–s…Beyond brand personality. A multidimensional perspective of self-congruence (2022)Beyond brand personality. A m…A review of consumer affinity research: recent advances and future directions (2022)A review of consumer affinity…“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector (2022)“We buy what we wanna be”: Un…Love is not blind: investigating a love-hate transition among luxury fashion brand consumers (2021)Love is not blind: investigat…Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness (2021)Branding antecedents of consu…A self-congruence and impulse buying effect on user’s shopping behaviour over social networking sites: an empirical study (2021)A self-congruence and impulse…An alternative "description of personality": The Big-Five factor structure. 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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 2003A very brief measure of the Big-Five personality domains8,303 cited
  • 1999The Big Five Trait taxonomy: History, measurement, and theoretical perspectives.7,993 cited
  • 2008Handbook of Personality: Theory and Research7,847 cited
  • 1992The development of markers for the Big-Five factor structure.5,506 cited
  • 2009The Theory of the Leisure Class5,281 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1997Personality trait structure as a human universal.4,231 cited
  • 1997Dimensions of Brand Personality4,046 cited

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  • 1984Essentials of Behavioral Research: Methods and Data Analysis3,889 cited
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    • 2023How Social Media Live Streams Affect Online Buyers: A Uses and Gratifications Perspective126 cited
    • 2023Influences of persona self on luxury brand attachment in the Metaverse context57 cited
    • 2023Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda47 cited
    • 2021A self-congruence and impulse buying effect on user’s shopping behaviour over social networking sites: an empirical study45 cited
    • 2024Examining the Impact of Sensory Brand Experience on Brand Loyalty42 cited
    • 2022“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector41 cited
    • 2021Love is not blind: investigating a love-hate transition among luxury fashion brand consumers32 cited
    • 2022The experience of luxury craftsmanship – a strategic asset for luxury experience management30 cited
    • 2024Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands29 cited
    • 2022Beyond brand personality. A multidimensional perspective of self-congruence29 cited
    • 2023How Big Five Personality Traits affect Information and Communication Technology Use: A Meta-Analysis22 cited
    • 2022A review of consumer affinity research: recent advances and future directions21 cited
    • 2022Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?20 cited
    • 2022Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands19 cited
    • 2021Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness18 cited
    • 2024Assessing the predictive validity of brand-sustainability-self-congruence on consumer behavior and subjective well-being16 cited