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Outdoor Advertising as Visual Communication: The Example of Ankara
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Outdoor Advertising as Visual Communication: The Example of Ankara (2020)Outdoor Advertising as Visual Communicati…TÜKETİM TOPLUMUNA ELEŞTİREL BİR YAKLAŞIM: KÜLTÜR BOZUMU VE YIKICI REKLAMLAR (2013)TÜKETİM TOPLUMUNA ELEŞTİREL B…Cultures and organizations: Software of the mind: Intercultural cooperation and its importance for survival (3rd edition) (2010)Cultures and organizations: S…Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence (2006)Competitive Advertising Strat…The power of the poster (2003)The power of the posterSocial Research Methods (2003)Social Research MethodsBrand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning Through Adv…Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning through Adv…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…The Effects of Advertising on Brand Switching and Repeat Purchasing (1994)The Effects of Advertising on…Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns (1994)Improving the Effectiveness o…Individualism-Collectivism (1990)Individualism-CollectivismThe self and social behavior in differing cultural contexts. 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References

  • 1989The self and social behavior in differing cultural contexts.5,019 cited
  • 2003Social Research Methods2,543 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • 1990Individualism-Collectivism947 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 2010Cultures and organizations: Software of the mind: Intercultural cooperation and its importance for survival (3rd edition)521 cited
  • 1999Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture392 cited
  • 1994The Effects of Advertising on Brand Switching and Repeat Purchasing256 cited
  • 1994Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns75 cited
  • 2006Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence38 cited
  • 2003The power of the poster18 cited
  • 2013TÜKETİM TOPLUMUNA ELEŞTİREL BİR YAKLAŞIM: KÜLTÜR BOZUMU VE YIKICI REKLAMLAR4 cited

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