Ecotourism related search for information over the internet: a technology acceptance model perspective

Abstract

The current study aims to understand as to how tourists use internet to search for information related to eco-tourism. Besides the mediating role of perceived usefulness, this study also attempts to determine the behavioural intentions and actual usage of tourists by extending the Technology Acceptance Model. A self-administered questionnaire in English was used to collect the data. The findings revealed that perceived ease of use, perceived usefulness, and electronic information quality significantly influence tourists’ intentions to adopt technology which in turn influences their actual usage. The findings shed useful insights for the website/app developers on how they should provide a user-friendly interface along with credible information to influence tourists’ behaviour.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 56 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.