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The Effects of Price Discount, Bonus Pack, and In-Store Display on Impulse Buying at Supermarkets
2 references·0 citing·9 second hop
The Effects of Price Discount, Bonus Pack, and In-Store Display on Impulse Buying at Supermarkets (2020)The Effects of Price Discount, Bonus Pack…The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods (2011)The Influence of Price Discou…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…A new scale of social desirability independent of psychopathology. (1960)Two-component models of socially desirable responding. (1984)A hot/cool-system analysis of delay of gratification: Dynamics of willpower. (1999)Pleasure principles: A review of research on hedonic consumption (2012)When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts (2012)Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices (2014)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest (2020)
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References

  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2011The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods266 cited

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