Consumer-Driven E-Commerce: A Study on C2B Applications

Qinglie Wu · Jing Ma · Zhong Yong Wu

15 citations0/0 files storedInternational Conference on E-Commerce and Internet Technology (ECIT)

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E-commerce and Technology Innovations Digital Innovation in Industries Digital Platforms and Economics

Abstract

C2B is a consumer driven e-commerce application. To promote the application and research of C2B e-commerce, this paper combs the concept of C2B according to the relevant literature research, through the comparative analysis of the decision relationship between B2C and C2B, discusses the essential connotation of C2B electronic commerce, and analyzes the C2B conceptual misunderstanding existing in the application of e-commerce combined with practical cases. On this basis, the C2B application platform and the main bottlenecks that may exist in the application of electronic commerce are discussed. Finally, the solution strategy of C2B application bottleneck and the future trend of C2B application are discussed.

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