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From the point of view of the national economy, the development of a transport sector is a key process which relies on many other industries. Therefore, it is inevitable to coordinate related activities and to develop the transport sector effectively, and significant synergies in relation to other sectors could be generated. This article deals with the issue of public passenger transport and its greater attractiveness through the account-based ticketing (ABT) technology application in the process of passenger handling. The article contains a review of the current literature on the subject, using both completed and partially completed studies. It presents the case of study of account-based ticketing in the Slovak Republic. ABT technology has already been introduced in many countries, for example, in the Netherlands in 2019, and in Singapore.
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