PENGARUH LITERASI EKONOMI DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF MAHASISWI PENDIDIKAN EKONOMI STKIP YPM BANGKO

Angra Melina · Saftia Wulandari

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Financial Literacy and Behavior Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

Abstract

Abstract This study aims to prove (1) Effect of Economic Literacy on Consumptive Behavior, (2) Effect of Lifestyle on Consumptive Behavior (3) Effect of economic and lifestyle literacy on Consumtive behavior of STKIP YPM Bangko Economics Education student. Research on student of study program of Economics STKIP YPM Bangko. The research approach that will be used in this research is quantitative approach, while the method used is survey method. This study was analyzed by using multiple regression analysis. The study population was 108 people. Sampling using proportional random sampling. The number of selected samples is 85 people. Data collection using questionnaires and documentation. The data were processed using multiple regression. The result of the research shows that (1) Economic Literation has a significant influence on consumptive behavior in STKIP YPM Bangko STKIP economic student, (2) Lifestyle has significant influence on consumptive behavior on STKIP YPM Bangko economic education student and (3) Economic Literacy and Lifestyle has a significant influence on consumptive behavior in STKIP YPM Bangko's economic education students Keywords : Economic Literacy, Lifestyle, Consumptive Behavior .

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2022PENGARUH GAYA HIDUP SERTA LITERASI KEUANGAN TERHADAP PERILAKU KONSUMTIF GENERASI Z PADA MASA PANDEMI 2021Pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju pada mahasiswa S1 pendidikan ekonomi Universitas Negeri Malang angkatan 2017 2022Model Perilaku Konsumtif Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Swasta Di Kota Medan 2022PENGARUH GAYA HIDUP DAN PENGENDALIAN DIRI TERHADAP PERILAKU KONSUMTIF MASYARAKAT TULUNGAGUNG (Studi Kasus Pada Rumah Putih Coffee House)

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