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Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill
16 references·0 citing·56 second hop
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References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions909 cited
  • 2010Self-Interest through Delegation: An Additional Rationale for the Principal-Agent Relationship385 cited
  • 2012On the Advantage of Quantity Leadership When Outsourcing Production to a Competitive Contract Manufacturer285 cited
  • 2009Dynamic Pricing for Nonperishable Products with Demand Learning282 cited
  • 2005Sell the Plant? The Impact of Contract Manufacturing on Innovation, Capacity, and Profitability250 cited
  • 2014A survey of game-theoretic models of cooperative advertising246 cited
  • 2008Logistics and supply chain management in luxury fashion retail: Empirical investigation of Italian firms223 cited
  • 2001Information Goods and Vertical Differentiation223 cited
  • 2001Performance Measurement and Design in Supply Chains198 cited
  • 2014The Impact of Contracts and Competition on Upstream Innovation in a Supply Chain192 cited
  • 2014Home or Overseas? An Analysis of Sourcing Strategies Under Competition192 cited
  • 2008Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand191 cited
  • 2010Quality improvement vs. advertising support: Which strategy works better for a manufacturer?

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180 cited
  • 2007Channel Coordination for a Supply Chain with a Risk‐Neutral Manufacturer and a Loss‐Averse Retailer*180 cited
  • 2014Supply quality management with optimal wholesale price and revenue sharing contracts: A two-stage game approach169 cited
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