Classification of E-Commerce Operations: Implications for Theory Development

Sameer Prasad · Jasmine Tata

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E-commerce and Technology Innovations Technology Adoption and User Behaviour Digital Innovation in Industries

Abstract

As we enter this new millennium, e-commerce is touted as one of the basic tenets of the radical transformation in manufacturing and service operations. This gap between the expected outcomes and actual results of IT and e-commerce investments indicates that we lack a clear understanding of the dynamics of this technology. In this research, we will attempt to further our understanding e-commerce, by employing a typology to classify it. The typology can help determine where e-commerce fits in and what its respective properties are.

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