Marketing Strategies for Upcycling and Recycling of Textile and Fashion

Abstract

The circular economy is an evolving model of fashion and textile. Recycling and Upcycling lead the way to a world that is sustainable today and in the future. Marketing plays a crucial role in creating demand and fulfilling it. It has other functions of spreading awareness, branding and communication, addressing customer's queries, and post-sales support. Many start-ups have captured the need for an hour and are doing a remarkable job in this field. Big brands too have realized the potential and tapping the market. In this chapter, four P's theory of marketing has been carried out in the context of recycling and upcycling of textile. This includes discussion on price, promotion, place, and product. Strategy, target, and positioning of textile recycling and upcycling are crucial in the entire process.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 10 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.