Riding the Korean Wave in Iran

Abstract

Abstract This study explores the Korean Wave and fandom in the Islamic Republic of Iran. It follows Iranian women’s consumption of Korean popular culture in the context of their general pop-culture consumption patterns and how they create a fan culture through social media and pop culture. This study is based on data collected through anthropological fieldwork in Tehran. User-generated content on social media, such as Telegram and Instagram, was used to examine how young Iranian women are actively leading the fandom culture through their daily fan-related activities and how, in doing so, they forge a sense of solidarity with other women and global fans. The fandom phenomenon of the Iranian Muslim women shows how youth can effect social change in Iran while demonstrating that it is possible to trace the cultural changes taking place in Iran.

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