Abstract Cognitive models of sociolinguistics must support a wide range of goal‐oriented behavior (e.g. Eckert, 2000a) without suggesting unrealistic levels of deliberative control on the part of speakers. The current study investigates the limits of deliberative control in audiovisual face‐voice perception. Perceivers evaluated co‐present recorded speech and static face pictures, rating the stimuli on the scales ‘accented’ and ‘good‐looking’ in one of three conditions: as a combined voice and face; evaluating the face while ignoring the voice; and evaluating the voice while ignoring the face. Perceivers' ability to ignore social information from a face or voice upon instruction are taken as indicative of deliberative control in social evaluation. The results suggest that deliberative control and evaluative relevance both play a role in perception, but that available social information is difficult to ignore completely. They further suggest an asymmetry making voices more difficult to ignore than static faces and support a model of sociolinguistic perception and evaluation as a function of multiple competing processes under varying degrees of deliberative control.
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