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Research on the Current Situation and Optimization Countermeasures of China's E-commerce Live Streaming
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Research on the Current Situation and Optimization Countermeasures of China's E-commerce Live Streaming (2020)Research on the Current Situation and Opt…The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)
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  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited

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