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THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES
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THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES (2020)THE IMPORTANCE OF COURSE TITLE AND STUDEN…The state of marketing analytics in research and practice (2019)The state of marketing analyt…Students as customers in higher education: The (controversial) debate needs to end (2017)Students as customers in high…Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels? (2017)Job Requirements for Marketin…What Makes Things Cool? How Autonomy Influences Perceived Coolness (2014)What Makes Things Cool? How A…Student satisfaction and the customer focus in higher education (2013)Student satisfaction and the …The Future of Marketing Education (2012)The Future of Marketing Educa…How Can Marketing Academics Serve Marketing Practice? 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(2020)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Evolving to a New Dominant Logic for Marketing (2003)HEISQUAL: A modern approach to measure service quality in higher education institutions (2020)The student as customer and quality in higher education (2020)A multinational study on the factors influencing university students’ attitudes and usage of ChatGPT (2024)The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries (2013)Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development (2021)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
  • 2000The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value803 cited
  • 2014What Makes Things Cool? How Autonomy Influences Perceived Coolness275 cited
  • 1997No pain, no gain? The importance of measuring course workload in student ratings of instruction.244 cited
  • 2010Knowledge and Skill Requirements for Marketing Jobs in the 21st Century204 cited
  • 2005Marketing Models in Education: Students as Customers, Products, or Partners180 cited
  • 2013Student satisfaction and the customer focus in higher education180 cited
  • 2012The Future of Marketing Education177 cited
  • 2017Students as customers in higher education: The (controversial) debate needs to end168 cited
  • 2002A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge137 cited
  • 2011How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education128 cited
  • 2019The state of marketing analytics in research and practice116 cited
  • 2017Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

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76 cited
  • 2010Students as Customers68 cited
  • 2001Students' Course Selection: Differential Considerations for First and Last Course58 cited
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