The purpose of this commentary article is to focus on how the covid-19 crisis has affected cultural, lifestyle, and social entrepreneurship. In doing so, I address the current lack of integration between crisis management, entrepreneurship, and covid-19 literature. This commentary article systematically synthesizes the current literature by linking key concepts within crisis management and entrepreneurship. Covid-19 has had an enormous effect on global society, so this article is amongst the first from an academic standpoint to examine it from a cultural, social, and lifestyle entrepreneurship perspective. This enables micro, macro, and meso environmental effects originating from the covid-19 crisis to be better understood in terms of the entrepreneurship literature. Currently, the effects of covid-19 on entrepreneurship remain unexplored so this article provides a more inclusive and integrative framework.
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