A Market Model for Personal Data: State of Play under the New Directive on Digital Content and Digital Services

Axel Metzger

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Digitalization, Law, and Regulation European and International Contract Law Digital Transformation in Law

Abstract

The paper provides an analysis of how the Directive (EU) 2019/770 on Digital Content and Digital Services deals with contracts based on the consumer's personal data as counter-performance. It explores the interplay of the Directive and national contract law and discusses the economic prerequisites and consequences of a market model for personal data.

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