What features of green products packaging are more eye catching An eye-tracking exploratory study about organic agricultural products

Chrisanthi Georgakarakou · Kyriakos Riskos · George Tsourvakas · Ioanna Yfantidou

23 citations0/0 files storedInternational Journal of Technology Marketing

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Consumer Packaging Perceptions and Trends Environmental Sustainability in Business Organic Food and Agriculture

Abstract

What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products. This research is co-financed by Greece and the European Union (European Social Fund-ESF) through the Operational Program «Human Resources Development, Education and LifelongLearning 2014-2020» in the context of the project "Green entrepreneurship as a push for the Greek economy amid economic recession.Creating an environmental digital business model

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1986Strategic Brand Concept-Image Management 1994Effects of color on emotions.1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination 1996The link between green purchasing decisions and measures of environmental consciousness 2008Pro‐environmental products: marketing influence on consumer purchase decision 2005The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market 2004Crossmodal Space and Crossmodal Attention 2007The importance of packaging attributes: a conjoint analysis approach

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