From Online Familiarity to Offline Trust: How a Virtual Community Creates Familiarity and Trust between Strangers

Abstract

Hospitality networks are Internet-based social networks of hundreds of thousands of individuals who use an online space to search out accommodation in the home of another network member. Instead of staying at a hotel or hostel, the Contents 8.1 Inside Couchsurfing .................................................................................182 8.2 Online Community Ideology ...................................................................184 8.3 Creating an Online Profile .......................................................................185 8.4 Choosing Whom to Trust ........................................................................189 8.5 Making First Contact ...............................................................................192 8.6 Trust and Expectation ..............................................................................193 8.7 Meeting Nonstrangers ..............................................................................194 8.8 Inside the Private Sphere ..........................................................................199 8.9 Embedding Trust Online .........................................................................201 8.10 Conclusions ..............................................................................................202 References .........................................................................................................203

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