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Paradigms of Public Relations in an Age of Digitalization
16 references·0 citing·41 second hop
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 1973Uses and Gratifications Research4,002 cited
  • 1973On the Use of the Mass Media for Important Things1,637 cited
  • 2017Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life1,402 cited
  • 1991Communication Theories: Origins, Methods, and Uses in the Mass Media961 cited
  • 2004Public Relations: State of the Field495 cited
  • 2004We the media463 cited
  • 2011Social spending: Managing the social media mix463 cited
  • 2011If you love something, let it go mobile: Mobile marketing and mobile social media 4x4406 cited
  • 2004Public Relations: State of the Field273 cited
  • 1987COMMUNICATIONS RESEARCH SINCE LAZARSFELD216 cited
  • 1983Mass communication, an introduction174 cited
  • 2021A Large-Scale Study of MySpace: Observations and Implications for Online Social Networks119 cited
  • 2001Communication style in the information age70 cited
  • 2005

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Public relations practice in the Arab World: A critical assessment
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