PROFILING ENTREPRENEURIAL BEHAVIOUR BASED ON DEMOGRAPHIC VARIABLES: TOURISM-RELATED ENTREPRENEURS IN MTUBATUBA LOCAL MUNICIPALITY, SOUTH AFRICA

Abstract

This paper profiles entrepreneurial behaviour based on demographic variables, using Mtubatuba Local Municipality in South Africa as a case.A structured questionnaire survey was used to collect data.The study used a convenience sampling method of the non-probability sampling design to select 124 tourism-related entrepreneurs living in different regions of Mtubatuba Local Municipality, KwaZulu-Natal Province of South Africa.The results suggest that entrepreneurs' demographic variables such as 'age', 'gender', 'cultural group', 'nationality' and 'business experience' have significant influence on entrepreneurial attributes.This study is exploratory in nature and not conclusive, requiring further confirmatory studies.

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