Imageability of a Historic Street and Its Influence on People Preference

Abstract

The local community's opinions play an essential role in conserving a historic area, such as historic streets because the existence of a historic street depends on the appreciation of the local community.People's preferences will provide valuable consideration in conserving the heritage area.Therefore, this study meant to explore the dimensions underlying imageability of a historic street and its influence on people's preferences.The study applied a survey method using a questionnaire with a Likert Scale technique.One hundred and ten respondents participated in the research.This study applied statistical analysis, such as descriptive statistics, factor analysis, and multiple regression analysis.Results indicated, three dimensions are underlying a historic street image, i.e., Sense of Place, Attractiveness, and Place Identity.Multiple regression analysis results show that the three aspects have a significant influence on people's preferences.Among the three factors, the most influencing factor on people's preference is the Attractiveness dimension, followed by Sense of Place and then Place Identity.

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