Examining News Engagement on Facebook: Effects of News Content and Social Networks on News Engagement

Victoria Chen

17 citations0/0 files storedMass Communication & Society

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Media Studies and Communication Journalism and Media Studies Media and Digital Communication

Abstract

This study investigates to what extent news content and the mediating effect of social networks influence news engagement on Facebook. The study identifies three key factors of news consumption on social media—news content attributes, social networks, and news engagement—to illustrate how much each variable explains perceived news engagement on Facebook. The relationships among the three factors are estimated with a mediation model. Results suggest that social networks may have a smaller influence in the distribution of news online than currently believed while simultaneously mediating the effect of news content on social media news engagement.

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References

2003Diffusion of innovations.2003Network Structure and Knowledge Transfer: The Effects of Cohesion and Range 2011What Makes Online Content Viral?2013Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior 2016News use across social media platforms 2016 2012Selective Exposure in the Age of Social Media 2009Information Disclosure and Control on Facebook: Are They Two Sides of the Same Coin or Two Different Processes?2015News Recommendations from Social Media Opinion Leaders: Effects on Media Trust and Information Seeking

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