Consumer Perception towards Online Shopping.

Abstract

This study based on consumer perception toward online shopping about student and professional of Lahore.Data were collected through questionnaire.A well designed and comprehensive questionnaire was distributed to all the members of selected sample.A nonprobability convenient sampling technique is used for this research.The technique of convenient sampling was used because it is suitable for conducting this type of study which focuses on complex social phenomena.A sample of 50 respondents is taken from the desired population of customers.The dependent variable used in this study was "customers' perception".Independent variable of this research was online shopping.This variable is further divided into sub variables.The used questionnaire comprises of two categories of questions related to the selected variables.It also showed that there is insignificant relation between gender and the personally participation in online shopping.Male and female have no effect on personally online shopping.This study has provided empirical evidence in minds of consumers as to what factors are perceived differently by consumers who prefer online shopping and those who did not prefer online shopping.The findings of this case study suggest that global companies could find high potential market where internet users are growing high among the population.In addition, findings also suggest that consumers in Pakistan have intentions to purchase from the online if the market is more convenient and secure.

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