Digital Fitness – The Goal of Digital Transformation

Abstract

Digital Transformation forces a technology-driven change in organizations and society. Due to this change, companies fear that they will not be able to keep up with innovations. Although digital transformation is a very popular topic in business and research, a precise state a company should strive for, is not discussed adequately. Thus, the aim of this paper is to understand and conceptualize the target state of digital transformation. To achieve this goal, we discuss literature and expert interviews. We found out, practitioners themselves are not aware of the target state, although they have to decide what is to reach on the digital transformation journey. Based on these findings, we propose a model of digital fitness that conceptualizes the target state of digital transformation comprising of three dimensions: digital adoption, digital expertise and the adoption rate of digital innovations.

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