Capitalism works when actors are motivated to engage in joint value creation. Stakeholder theorists have long argued that this is most likely when firms “manage for stakeholders,” but have only recently explicitly recognized that stakeholders engaged in joint value creation face collective action problems: situations in which stakeholders may be tempted to pursue their own interest at the expense of maximizing joint value creation. We build on the work of Elinor Ostrom on solving collective action problems to develop theory about how to govern joint value creation when managing for stakeholders. Specifically, we use Ostrom’s design principles to contrast the hub-and-spoke form of governance central to much of the stakeholder literature with two alternative governance forms (lead role governance and shared governance) that we derive from Ostrom’s work, and we discuss the comparative effectiveness of these three governance forms as depending on the nature of the joint value creation activities. Our work contributes to stakeholder theory as an integrative perspective on the role of management and governance in fostering cooperation in modern capitalist systems, where joint value creation increasingly involves stakeholders outside the boundaries of the firm as traditionally understood.
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