VIABILITY OF THE EXTENDED TECHNOLOGY ACCEPTANCE MODEL: AN EMPIRICAL STUDY

A.Y.M. Atiquil Islam

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Gender and Technology in Education

Abstract

The prime objective of this study is to validate the extended technology acceptance model (ETAM) by incorporating two intrinsic motivation attributes, namely, computer self-efficacy and satisfaction into the original TAM to compare its viability testing on their satisfaction of the wireless internet service at a university. Besides, it evaluates gender invariant of the causal structure of this extended TAM. A total of 285 students from five major faculties (Education, Human Sciences, Engineering, ICT and Economics) were taken as respondents. The questionnaireâ€™s reliability and validity were established through a RASCH analysis. The results as analyzed by Structural Equation Modelling (SEM) indicate that studentsâ€™ perceived ease of use had a statistically significant effect on their satisfaction. The study revealed that gender did not exert any influence as a moderating variable towards studentsâ€™ satisfaction in using Wireless Internet. The findings contributed to a better understanding of the TAM and technology satisfaction among students.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1977Self-efficacy: Toward a unifying theory of behavioral change.1977Self-efficacy: Toward a unifying theory of behavioral change.1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1978Self-efficacy: Toward a unifying theory of behavioral change 1995Understanding Information Technology Usage: A Test of Competing Models 1995Computer Self-Efficacy: Development of a Measure and Initial Test 1993User acceptance of information technology: system characteristics, user perceptions and behavioral impacts

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