Personality information sharing in supply chain systems for innovative products in the circular economy era

Abstract

This research explores the value of personality information sharing in a two-tier supply chain of innovative products that have a short life cycle and no pollution to the environment. We analyse the behaviour of supply chain participants with one-shot decision theory and present an analysis of wholesale pricing for these products. We introduce the retailer's personality information sharing into our models and show the importance of personality information sharing in the wholesale price contract of the supply chain system. Theoretical analysis gains managerial insights into the strategic selection of the manufacturer when facing retailers with different personalities.

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