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The research presented in this thesis investigates how the ‘Baby Boomer generation’ has become constructed as a social problem in Britain. I begin by outlining the theoretical orientation of the research, which is grounded in Mannheim’s understanding that the problem of generations is to do with the interaction between generational location and wider social forces. The subsequent chapters present the results of a qualitative media analysis of the Baby Boomer problem, using a sample of British national newspaper articles published between 1986 and 2011 to examine the development of a cultural script. These chapters outline, first, the main features of the Baby Boomer problem as it is currently presented, before moving on to analyse how the cultural script has, over time, constructed the Boomer generation in two main ways: as an economic problem, and as a cultural problem. My findings indicate that both the attributes of the Baby Boomer generation, and the importance attached to generation as a political or social category, have changed over time, and are affected by wider political, social, and cultural shifts. This has a number of implications for how we think about the construction of the problem of generations in the present day.
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