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Consumption and everyday life

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Consumer Behavior in Brand Consumption and Identification Social and Cultural Dynamics Cross-Cultural and Social Analysis

Abstract

Reviewing key contemporary issues and debates about consumption, this accessible textbook portrays and assesses the varied and complex intersections of consumption and everyday life. The rich and idiosyncratic nature of local consumption practices is illustrated through cases from different parts of the world. The contributors show the varying balance between constraint and creativity, links between consumption and production, and the patterns which shape access to symbolic and material resources.

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