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Sports Marketing and the Psychology of Marketing Communication · Study

BookSports Marketing and the Psychology of Marketing Communication

Unknown author2004

Book2004

Sports Marketing and the Psychology of Marketing Communication

Unknown author

59 citations·0/0 files stored·Psychology Press eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Sports, Gender, and Society

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2012Admiration and adoration: Their different ways of showing and shaping who we are 2009An empirical model of attendance factors at major sporting events 2016Understanding fans’ responses to the sponsor of a rival team 2011When David Met Victoria 2016The social aspects of consumption as predictors of consumer loyalty 2006An empirical analysis of gender differences in sports attendance motives 2015Changing the Image Repair Equation 2014Is Apology the Best Policy? An Experimental Examination of the Effectiveness of Image Repair Strategies During Criminal and Noncriminal Athlete Transgressions

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Year2004

Typebook

Published2004-04-12

VenuePsychology Press eBooks

Languageen

Citations59

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4324/9781410610003

openalex_workW3077434635

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