Article2020

Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method

12 citations0/0 files storedCommunication Teacher

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Management and Marketing Education Higher Education and Employability Public Relations and Crisis Communication

Abstract

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications.Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social media.

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References

1983Experiential Learning : Experience as the Source of Learning and Development 1956The Presentation of Self in Everyday Life.2023The Presentation of Self in Everyday Life 1998Audiences: A Sociological Theory of Performance and Imagination 2018Personal Branding: Interdisciplinary Systematic Review and Research Agenda 1988Islands of Healing: A Guide to Adventure Based Counseling 2018Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture 2019Idols of Promotion: The Triumph of Self-Branding in an Age of Precarity

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